Why Link Building Matters For Cryptocurrency Exchanges?

There are hundreds of cryptocurrency exchanges operating in the world right now. Only a few have a large customer base that regularly engages with various cryptocurrencies. The most prominent reason why only a few exchanges succeed is partly attributable to the practice of link-building. Like every other digital product, cryptocurrency exchanges require digital marketing, and link building undoubtedly is its most basic form. In the coming years, cryptocurrency exchanges that have a strong presence through link-building will survive, and the rest will not. This is because once regulations become more standardized, then cryptocurrencies will witness faster growth and more adoption.

Basics of Link Building

Link building involves activities to gain hyperlinks in websites to form robust networks that can promote a particular product or service. The main objective is to ensure that the page has more links in it and Google views it as a vote of confidence for website visitors. The higher the number of links, the higher the possibility of page visibility and better prospects for the product/service. 

In the context of crypto companies like PayBitoPro, backlinks are votes of confidence from websites that make them more reliable, popular, and credible in the eyes of ordinary users. By earning backlinks from high-domain authority websites, first-time investors feel more confident and invest substantial amounts of money. The insertion of links may involve three different ways, broken link building, resource page backlinks, and contextual backlinks. The contextual backlinks are by far the most effective, but require more effort.

Significance of Link Building in Cryptocurrency Exchanges

The significance of link building is simply unignorably for all marketing strategies. Some statistical facts will explain why. Approximately, 94% of link builders believe that the quality of links is more important than quantity. It is also true that the top three ranking journals for Google are high-quality content, and have page experience for users. Here are some of the common points that highlight the importance of link-building in cryptocurrency exchanges.

Improves Rankings

Link building ensures that Google’s algorithm takes into account both the number and quality of backlinks to websites. This essentially implies that building high-quality links can help in higher rankings. Relevant keywords play a major role in ensuring that potential users get to know about the product. If done meticulously, then it can work wonders for new cryptocurrency companies.

Cements Trust

Link building is important because it cements trust. The backlinks from authoritative websites are a good signal to Google and other search engines. It makes not just the product/service, but also the whole website more trustworthy among potential customers. Therefore, by cementing trust, link-building indirectly encourages business expansion into newer territories. 

More Website Traffic

High-quality backlinks can increase traffic for cryptocurrency exchanges. It is essential for their prosperity because they almost exclusively rely on sales and traffic leads. The website traffic holds the key to engaging prospective customers. 

Clear Access To Reviews

Link building invariably leads to people judging websites, products, and services. Therefore, in the context of cryptocurrency exchanges, it creates a platform that receives mixed opinions from experts, and reputed websites. 

How does Link Building help in the Long Run?

Link building in the field of the cryptocurrency industry helps generate the most valuable network for crypto businesses worldwide. By forging alliances with a network of relationships with high-quality websites, both the blockchain and crypto industries will mutually benefit. For example, a man looking to use blockchain technology in building a security system, may click on links that lead to a crypto webpage and eventually turn him in as a client of both.

Additionally, there are multiple link-building techniques that are evolving and help in making websites more feature rich and highly relevant. It is also worth noting that crypto companies can track, analyse, and measure the output of their link building campaigns. This will help them in understanding whether their traffic, rankings and overall credibility is alright or need improvement or complete overhaul.

Popular Link Building Strategies For Crypto Websites

Link-building strategies are some of the best ways of creating relationships with prospective clients. They help them find the products and services they are looking for without working too hard. These are some of the link-building strategies that crypto marketers should use to attract more customers.

Guest Posting

If one wants to promote cryptos or exchanges, guest posting is the best way to show one’s expertise in the niche to the target audience. Producing quality content can dispel numerous misconceptions. It is also perfectly possible for businesses to adopt a line that fulfills the expectations of the target audience.

Therefore, these are some of the best ways of capitalizing on guest posting.

• Use keywords strategically and use them judiciously.
• Use simple layman’s language and avoid excessive use of technical jargon.
• Create original content with special intentions.
• Only posting on relevant sites may work. 
• Content has to be of high quality and valuable.

Dos and Don’ts of Link Building

Dos

• Create links with prior expertise in the field
• Form a brand’s value for the customers
• Effortlessly acquire backlinks 
• Check the authenticity of the website
• Verify whether the SEO practices are fair

Don’ts

• Avoid websites where payment for backlinks is mandatory
• Don’t post on websites that belong to a private network 
• Avoid posting links on websites that have a negative reputation

Also Read- Top Innovations in Blockchain Technology

Conclusion

Link building is one of the most important ways of marketing cryptocurrency exchanges. It can help potential clients to find pages that are relevant to them. It also has a short-term filtering effect and affects viewership. Since the cryptocurrency market is growing, the need for alternative and superior exchanges is also growing. Therefore, link building can be of great help since it can strategically use keywords and ensure that Google searches provide relevant information. Unlike other marketing strategies that can be costly and time-consuming, link building overall is more economical and sometimes also more effective.